Digital Marketing for International Digital Products

The online marketplace offers a chance to go beyond local borders. It lets you reach a global stage. Digital marketing is essential for promoting digital products. It is key for doing so internationally.

With the right strategies and tools, your online business can reach a huge audience. It's amazing how "easy" it can be now to reach every corner of the world. That's why you can turn your digital goods, such as ebooks, online courses, and software, into bestsellers worldwide.

In this article, we cover the key digital marketing strategies. These include social media marketing, email marketing, content marketing, and SEO. They help you sell digital products abroad.

Social Media: Global Reach Opportunity

Social media platforms offer a unique opportunity to connect with a global audience. You can show your digital products to users worldwide. Do this with platforms like Facebook, Instagram, TikTok, Twitter (now X), YouTube, or LinkedIn. Choosing the right platform depends also on a region you want to attract your customers. For example, if you want to reach the audience in Asia, you will use their social media. It's good to check stats and data from the region you want to reach. See which social medias are most used there. Pick the right one based on the data. Customize content for different regions.

My recommendation is also to pick 1-2 social media platforms from the beginning and focus on them. Don't focus on all social media platforms. You can't have everything from the beginning. Start with 1-2, become the best there. And then, when you have more time and resources, start with others (if necessary).

Choose social media platforms where your target audience spends the most time. Also, choose ones where there are the most of them.

Be authentic and consistent. It takes time to find what you really want to post on social media. It must be something you love, so it's easy and fun for you to create content about. If it's not, you won't be consistent and you'll give up early. I know what I'm talking about.

Consistency is the key. You can't stop posting. You need to keep going and be patient.

Use relevant hashtags. Engage with international customers. Follow the newest trends (that's important). But most importantly - have fun! Doing these things can boost your online business's visibility. And the best part of social media organic content is that it's free (but most difficult).

To use social media for effective global reach, you should use managing tools and make a publishing calendar.

Meta Business Suite

Meta Business Suite is an integrated platform provided by Meta. It lets you manage your Facebook and Instagram accounts. You can handle posts, insights, messages, and ads from a single interface.

Best for: Centralized management of Facebook and Instagram business accounts.

Stand out feature: One inbox to check all your messages, comments, and notifications from Facebook and Instagram.

Pricing: Free to use. (While the site itself is free, advertising incur costs.)

Buffer

Buffer is a user-friendly platform for managing social media content. It lets you to schedule posts, analyze performance, and manage all your social media accounts from one place.

Best for: Straightforward social media scheduling.

Stand out feature: "Link in bio" service called Start Page.

Pricing: Free plan available; from $6/month per channel.

Hootsuite

Hootsuite is a full tool. It offers social media scheduling and analytics. It also has content curation and team collaboration features.

Best for: Managing X with all the features you're used to.

Stand out feature: Intuitive analytics.

Pricing: Free plan available; from $99/month.

Sendible

Sendible is an all-in-one social media tool. It is designed to help your brand boost its social media presence. It does this with scheduling, reporting, and collaboration tools.

Best for: An affordable all-in-one social media management app.

Stand out feature: Nails the basics.

Pricing: From $29/month.

Later

Later is a social media management tool for easy visual planning and scheduling. It features a drag-and-drop calendar and offers audience engagement insights.

Best for: Visual content planning and Instagram marketing.

Stand out feature: Visual content calendar and auto-publishing for Instagram posts.

Pricing: Free plan available; premium features starting at $12.50/month.

These tools let you plan and automate your social media posts. They ensure that your content reaches your audience at the best time, no matter where they are.

Use the analytics tools from social media platforms where you post. Use them to track engagement and adjust your content. By analyzing which posts perform best, you can adjust your strategy to better align with the preferences of your audience.

This will save you time. It will also make you more effective.

Email Marketing: Personalized Engagement

Email marketing is still one of the best tools for promoting digital products. Yes, it's effective worldwide. It's one of the most underrated marketing channels, but it's really strong. It lets you talk directly with your audience. You can offer them personalized recommendations based on their interests and past interactions.

Personalization is key. It helps you have deeper relationships with your audience. Segment your email list by location or interest. This can help deliver targeted content that resonates with your customers.

There are many strategies and ways on how to approach an email marketing.

Let's discuss two most common ways and that's:

• Email Campaigns

• Email Automations

First of all, you need to collect email addresses from your existing, but also potential customers. We collect it after purchase. But also when submitting a form to get one of our free products. So, we divided our list. It has existing customers (from after-purchase sequence) and potential customers (from lead magnet form).

We use Email Campaigns when announcing something big for everybody. Either it's just something informative about new updates, or it's a big sale like Black Friday. But the point is that we want to spread one message to the entire contact list. One message to a wide audience.

It's different in Email Automations. We use it to send more personalized messages to smaller audiences based on behavior. For example, after submitting a lead magnet form, it triggers automation with 10 emails which will be sent in the next 2 months. You need to set up your objective based on that; you can stop automation.

You can use automations based on different triggers. It can be after buying a product, submitting a form, adding to the cart, or leaving a checkout. It all depends on your skills and the email marketing tool you use.

Platforms like Mailchimp, SendinBlue, and ConvertKit can help you with that. They offer advanced segmentation, email automation and thorough analytics. These tools let your business tailor email campaigns precisely. They ensure that messages are personal and resonate with your audience.

To ensure your email marketing works well, you must update and divide your email lists often. This means organizing your email lists by their engagement, purchases, and location. Segmentation lets you send highly targeted emails. It's relevant to each group, increasing the chances of engagement and conversion.

You should not send your email campaigns to inactive users. That can destroy your email reputation and eventually can also lead to deactivating your account.

You can refine your email strategies through A/B testing. This will help you in knowing your target audience better. You can test different variations and see how people interact with them.

Content Marketing: Building Trust and Authority

Content marketing is a powerful strategy for engaging with your audience. Create valuable content, like blog posts, videos, and infographics. It should educate and entertain. This will help your business establish authority in your niche.

Optimize this content with SEO. It will attract a global reach. They are actively searching for info and solutions online.

A strategic framework that can enhance your content marketing efforts is the PESO model. This model integrates four media types: Paid, Earned, Shared, and Owned. It creates a balanced content strategy that covers all the bases.

Paid Media includes all marketing efforts that require payment to feature your content. These include pay-per-click advertising (PPC), sponsored posts, and paid influencer collaborations.

Key point: This segment is crucial for amplifying your reach, especially in highly competitive markets.

Earned Media is the visibility you gain through word-of-mouth. It comes from customer recommendations, reviews, or press coverage.

Key point: It's the credibility you earn. You earn it through the quality of your products, services, and content.

Shared Media involves distributing your content through social media platforms, forums, or other channels. These are places where others can share your content.

Key point: This segment uses the community aspect of digital marketing. It fosters engagement and spreads your message virally.

Owned Media refers to any content platform that you control, such as your website, blog, or email list.

Key point: Here you can publish high-quality, value-driven content. It draws in readers and establishes your brand as an authority.

I'm talking about this all the time, but it's important and I don't want you to make same mistakes as I did. Think about your niche and try to narrow it down (if possible).

Don't write about everything. Focus on something specific. It will be easier for you to generate content ideas, and I believe that quality will also increase.

With the valuable content, you won't even need paid ads. That should be the goal for everyone. Get rid of paid channels. Advertise your business only through organic content.

It's a long journey (if you are not a famous person), but it's worth it in the end. Because the quality of your audience and community will be much higher.

The Crucial Role of SEO in International Digital Marketing

SEO is vital to any successful digital marketing strategy. It's a long run, but in the end, it pays off. Optimizing your website and content with high-volume keywords helps. These keywords relate to your digital products and target markets. This optimization increases your visibility in search engine results pages (SERPs).

Consider using keywords like "online courses", "free ebook", or "digital product selling". They will attract customers from across the globe.

Choosing the right keywords depends on your keyword research. Then you will see how difficult it is to rank high with certain keywords and which ones are better to use.

Also, understand local search habits. Adapting your SEO to different languages and regions can grow your international reach.

To carry out a strong content strategy, you need keyword research and competitive analysis. Tools like SEMrush, Ubersuggest, and Ahrefs offer big benefits for these tasks.

Once you know your keywords, you can use them everywhere. Not just on your website, but also in your ads or in all your social media copy. It can also help you name your products using the most used keywords. I conduct keyword research at the beginning so that later I can apply it in every situation I need.

Adapting Your Strategy for Global Markets

Promoting digital products internationally requires a nuanced approach. Understanding cultural differences, local market trends, and language preferences is crucial. Adapting your digital marketing to reflect these aspects can greatly improve engagement. It can also improve conversion rates.

For instance, you can adapt your content marketing to include local success stories or testimonials.

You can translate your website into different languages. These changes can make your digital products more accessible. They can also make them more appealing to an international audience.

You must adapt your digital marketing strategy for global markets. It's not just an option. It's a necessity. A key tool is Google Market Finder. It is designed to find new potential international markets with ease. The best part? This tool is free.

This tool helps find operational insights. It also lets you start selling digital products internationally from your home. It provides useful data on market trends, consumer behavior, and competition. It guides you in tailoring your approach to different regions.

While reaching a global audience, the language barrier can pose a significant challenge. Here, translation tools come into play. DeepL is a better choice for its accuracy. It beats alternatives like Google Translate.

However, when it comes to translating key content that reflects your brand's voice and values, consider hiring professional translators. This step is crucial. It ensures the accuracy of your translations and their cultural relevance.

They can adapt your message for local cultures and norms. This is key to building trust with global markets.